What Is UX Design and Why It Matters
Good UX is invisible. Bad UX costs you customers every day.
UX14 min read
/ Key takeaways
- →UX is how easily and pleasantly people achieve their goals on your site.
- →Good UX directly increases conversions and loyalty.
- →UX and UI are related but not the same thing.
/ In this article
A complete outline of what this guide covers. Each section is being expanded into full detail — bookmark it and check back.
01Defining UX design
02UX vs UI
03Core UX principles
04How UX affects conversions
05Signs of poor UX
06Improving your site's UX
/ FAQ
Common questions.
- What's the difference between UX and UI?
- UX is the overall experience and ease of use; UI is the visual interface — buttons, layout, and styling.
- Why does UX matter for business?
- Better UX means more visitors complete their goals, which directly lifts conversions and retention.
- How do I know if my UX is bad?
- High bounce rates, low conversions, and user confusion or complaints are common signals.