/ Case studies

The work,
and the why behind it.

A closer look at how we approach real projects — the challenge each client faced, what we built, and the outcome it created.

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Publishing & author services

iWrite4orU

A literary, editorial redesign for iWrite4orU — Liltera R. Williams' Jacksonville indie press, helping aspiring authors and professionals pen, publish, and promote their books since 2011.

Challenge

iWrite4orU offers everything from publishing and editing to résumés, screenwriting, tutoring, and speaking. The old site made visitors dig to find the right service. The press needed a site that felt as crafted as a finished book and pointed every visitor to their path quickly.

Approach

✦Elegant serif typography and ink-red accents over a fountain-pen hero
✦Six clear "What are you here to create?" starting points, one per service
✦A four-step publishing method that explains the process plainly
✦Consultation requests and an "Ask Penn" helper on every page

Outcome

A premium online home that presents the press as a trusted literary partner and guides authors straight to the right service and a consultation.

Visit live site →

Health & fitness

Toning by Teddy

A bold, high-energy redesign for Dr. Teddy Atkins — IFBB Pro bodybuilder, Ph.D., author, and Jacksonville personal trainer — built to turn visitors into booked consultations.

Challenge

Teddy's credentials are rare, but his old site buried them. He needed a site that matched his energy, showed his authority at a glance, and gave every visitor a clear path to train with him or buy his book.

Approach

✦Full-bleed hero photo with a bold "Stay up & stay healthy" headline
✦Six clear service paths, from personal training to corporate wellness
✦Credentials, results, and client stories shown up front
✦Consultation booking and book sales on every page

Outcome

A confident online home that presents Teddy as the expert he is and moves people straight to booking a consultation or buying Getting in Shape 101.

Visit live site →Read the full case study →

Real estate

Atwaul "Star" Bennett, Realtor

A refined, personal site for a Jacksonville realtor with Herron Real Estate, built to earn trust fast and turn visits into booked consultations. A personal one, too: Star is Omar's wife.

Challenge

Buyers and sellers pick a realtor on trust. Star needed a site that felt as polished as her service, showed her track record at a glance, and made booking a consultation effortless.

Approach

✦Jacksonville skyline hero with elegant serif typography
✦One-tap consultation booking repeated across the page
✦Home value and seller plan tools that capture leads
✦Local search setup and structured business details

Outcome

A premium online home that presents $9.7M+ in sales and guides buyers, sellers, investors, and newcomers straight to a conversation with Star.

Visit live site →Read the full case study →

Insurance

Bleu Sky's Insurance Solutions

A calm, trustworthy presence for an independent insurance agency — built to explain coverage plainly and make requesting a quote effortless.

Challenge

Insurance shoppers compare fast and trust slowly. The agency needed a site that felt credible at a glance, explained its coverage options without jargon, and captured quote requests instead of losing visitors to larger carriers.

Approach

✦Coverage-led page structure so visitors find their policy type immediately
✦Clear, reassuring copy and visual tone that signals a real local agent
✦Quote request paths repeated at every decision point
✦Fast, mobile-first build with local SEO foundations

Outcome

A polished, confidence-building site that positions the agency as the approachable local expert and turns browsing into quote conversations.

Visit live site →

Health & fitness

MMFitness Gym

A high-energy site for a community gym — designed to showcase the training experience and drive membership sign-ups.

Challenge

Convey the intensity and community of the gym online, while making memberships, training options, and schedules obvious to people browsing on their phones.

Approach

✦Bold, motion-forward visual design that matches the floor energy
✦Clear membership and training tiers with straightforward next steps
✦Mobile-first layout tuned for quick scanning between sets
✦Performance and local SEO tuning for Jacksonville-area search

Outcome

A striking, fast site that sells the atmosphere first and makes joining or booking a session a one-tap decision.

Visit live site →

Home & commercial services

Infinite Power Systems

A credible, service-led website for a power systems contractor that needed to win trust before the first phone call.

Challenge

Compete against larger contractors by proving capability and professionalism online, and convert visits into service requests rather than comparison shopping.

Approach