Keep your SEO
We map old URLs to new ones with proper redirects and preserve your best content, so a redesign lifts rankings instead of tanking them.
Website redesign that keeps your rankings and lifts your results
We rebuild dated, slow, or underperforming websites into fast, modern sites — without throwing away the SEO you've earned.
If your current site is slow, hard to update, or simply does not look like the business you have become, a redesign is one of the highest-return investments you can make. But a careless rebuild can erase years of search equity overnight. Our website redesign services are built to avoid that — we modernize the experience while carefully preserving the URLs, content, and signals that keep you ranking.
We start by auditing what is working and what is dragging you down, then rebuild on a fast, hand-coded foundation. You keep the trust you have earned with Google and your customers, and gain a modern website that loads quickly, converts better, and is finally easy to keep current. A thoughtful website refresh should feel like an upgrade in every direction at once.
The biggest risk in a redesign is not the design at all — it is losing the search rankings and content equity you have spent years building. We treat that risk as job one. Before a single new page goes live, we inventory your existing URLs, identify your best-performing content, and map a redirect strategy so search engines and returning visitors land exactly where they should. The visible upgrade is dramatic; the invisible groundwork is what keeps your traffic intact.
/ Who it's for
Is this right for you?
A website redesign makes sense when your current site is holding you back. It is ideal for:
- →Businesses with a slow, dated, or hard-to-update site
- →Owners embarrassed to send people to their current website
- →Sites that look broken or cramped on mobile devices
- →Companies whose brand has evolved past their old design
- →Sites that get traffic but rarely convert visitors into leads
/ Benefits
What a proper redesign delivers
Faster everywhere
We replace bloated themes and plugins with clean code, often cutting load times in half and improving Core Web Vitals.
Higher conversions
We rework structure and calls to action around how visitors actually behave, turning more of your existing traffic into leads.
Modern, credible look
A current, polished design signals that your business is active, trustworthy, and worth choosing over the competition.
Finally easy to edit
We hand you a clean CMS or a tidy codebase so updates stop being a dreaded chore.
Mobile done right
We rebuild for a mobile-first reality, fixing the cramped, clunky experience dated sites give phone users.
/ Process
How we redesign your website
- 01
Audit
We analyze your current site's speed, traffic, rankings, and pain points to learn exactly what to keep and what to fix.
- 02
Plan & preserve
We map content and URLs, plan redirects, and define the new structure so nothing valuable is lost in the move.
- 03
Redesign
We craft a modern look that fits your brand today, with structure and messaging tuned to convert better than before.
- 04
Rebuild
We hand-code the new site, migrate content, and implement redirects and tracking before anything goes live.
- 05
Launch & monitor
We launch carefully, watch rankings and analytics, and fine-tune so the modernize-website effort pays off quickly.
/ What's included
What you get.
Every website redesign includes the work that protects and improves your results:
- →A full audit of your current site and rankings
- →URL mapping and redirect strategy to preserve SEO
- →A modern, conversion-focused redesign
- →Careful content migration
- →Speed and Core Web Vitals optimization
- →Post-launch monitoring of rankings and traffic
/ Case studies
Proof, not promises.
Recent rebuilds and refreshes from our portfolio.
See the full portfolio →
/ Pricing
Starting points.
Redesign pricing depends on size and complexity. Every project is scoped and fixed-quoted upfront.
Refresh
from $2,000
A visual and performance overhaul on a site with sound structure.
- →New design system
- →Speed optimization
- →Mobile fixes
- →Light SEO cleanup
Full redesign
from $4,000
A ground-up rebuild with migration and SEO preservation.
- →Complete rebuild
- →URL & redirect mapping
- →Content migration
- →Conversion-focused layout
Custom
let's talk
Large sites, complex migrations, or custom functionality.
- →Scoped audit
- →Custom integrations
- →Phased rollout
- →Fixed quote upfront
/ FAQ
Website Redesign questions.
- Will a redesign hurt my Google rankings?
- Not when it's done right. We map every old URL to its new home, implement redirects, and preserve your best content, so our website redesign services protect and usually improve your rankings.
- Can you keep my existing content?
- Yes. We migrate the content worth keeping and rewrite or restructure the rest so it performs better on the new site.
- How do I know if I need a redesign?
- If your site is slow, hard to update, looks dated, or no longer converts, it's time. We offer an honest audit before recommending anything.
- How long does a redesign take?
- Most redesigns take six to ten weeks depending on size and how much content needs migrating. We give you a firm timeline after the audit.
- Do I have to switch platforms?
- Only if it serves you. We recommend the simplest reliable setup for your needs and never force a platform that locks you in.
/ Related services
Explore what pairs well.
/ Why A&O
A redesign should feel like an upgrade in every direction at once — faster, clearer, more credible, and easier to manage. That is exactly what our website redesign services are built to deliver. We modernize what visitors see while carefully protecting what Google already trusts, so you move forward without losing an inch of the ground you have earned.
/ What to expect
Working with us.
A website redesign with us begins with a careful look at what you already have. We audit your current pages, traffic, and rankings to understand what is working and what is dragging you down, then map a plan that keeps your strengths and fixes the rest. You get a fixed quote and a clear scope before we touch a thing.
Throughout the rebuild we keep you informed and involved, sharing the new design as it develops and checking in at key milestones. Because we plan redirects and content migration in advance, the switch from old to new is smooth — visitors and search engines land where they should, and the upgrade feels seamless rather than disruptive.
After launch we watch the numbers. We monitor rankings and traffic to confirm the redesign moved you forward, not back, and address anything that needs tuning. You own the finished site outright, and we stay available for ongoing updates so your refreshed website keeps improving instead of slowly dating again.
When a redesign is done right, the wins show up everywhere at once: a faster site, a more modern look, higher engagement, and — crucially — rankings and traffic that hold or climb rather than fall. Visitors stay longer, more of them convert, and you finally feel proud to send people to your website. That is what we aim for with every website redesign: a clear step up in credibility and performance, with none of the SEO setbacks that make business owners afraid to rebuild in the first place.